Laura Noble, founder and creator of Cousin Mary Jane and Lady Jane Gourmet Seed Co, on discovering the benefits hiding in hemp
It all started with a trip to the grocery store with my granddaughter a few years ago.
In early spring of 2011, I had recently returned from an event that was focused around industrial hemp. I had been seeking out locating a source for purchasing hemp fabrics to make sun protective clothing. In the process I came across hemp seeds. I had heard of rope, textiles, paper and refined oil products from hemp, but had no clue hemp provided something you could eat!
My curiosity took me to reading the nutrition label on hemp seeds. Much to my surprise, I was totally amazed at the nutritional profile. I had never seen such an impressive resume and simply could not believe the dense nutrition. It opened up a whole new world for me.
It came to me a couple weeks later when I was at the grocery store with my little granddaughter who had just handed me a yogurt she wanted me to purchase. This brightly colored packaging was targeting her big beautiful blue eyes, making claim to being a “healthy” choice, when if fact it was filled with what my mother has always termed as “garbage”. Artificial flavors and dyes, too much sugar – stuff a growing child should not be eating.
My next thought at that moment was, here we are, a nation of riches, where our children (let alone adults) are battling malnutrition diseases like diabetes, obesity, high blood pressure and cancers because people simply are not aware that they are being fooled as to what is truly nutritious and healthy eating. Diseases that the nutrition in the hemp seed can help your body to fight against.
Hemp seeds are one of the most nutrient dense foods, and they were no where to be found, yet aisles of colorful boxes of processed artificial ingredients and dyes that manufactures have successfully mislead the public into thinking they are healthy food choices. Foods that are wolves in sheep clothes, laying prey to unsuspecting parents. It took me to the question, why on earth are we not utilizing the incredibility nutritionally dense hemp seed in this nation as a stable in our food products?
Thus I created the brand Cousin Mary Jane. I wanted Cousin Mary Jane to to be a fun loving, cute Ambassador who...